HDX Hydration Mix Adds Mike Telega to Southern California Sales Force

HDX Hydration Mix is taking their growth in the Retail Sports sector seriously, by not only attacking a crowded market with a better product.  HDX has just announced Mike Telega has joined their Sales and Marketing team, to grow the brand, and help people discover the magic that makes HDX a smart hydration choice.

Huntington Beach, Calif. (October 1, 2013) – HDX Hydration Mix is pleased to announce the addition of Mike Telega to its sales force. As HDX continues its growth across the country, bringing category specific reps like Mike Telega on board will further the brands ability to service specialty retailers throughout the region while strengthening the HDX brand.

 
“Mike’s comprehensive background in the sports industry will play a key part in our on-going channel strategy to focus on performance sports retailers along with having involvement in our national marketing strategy for the overall bike and performance category,” said Vipe Desai, Founder and CEO of HDX Hydration Mix. “He’s not only respected by his peers but also comes highly recommended by the retailers he works with.”
 
Mike brings more than 2 decades of relationships with key retailers, along with an in-depth understanding of local business trends with added experience from his early days as a professional snowboarder. Mike started working for Oakley more than 10 years ago as a Bike Sales Rep and has grown his territory sales upwards of a 150%. In his current role, he services bike and performance sports accounts from Bakersfield to San Diego to Palm Springs. 
 
“From my early days in Tahoe through every chapter of my life I have learned the benefits of discipline and training and how important it is to live a healthy lifestyle which carries over today to family life,” Said Telega. “I look forward to the opportunity with HDX and believe my experiences over the last couple of decades will really help when it comes to being a valuable member of the HDX sales and marketing team.” 
 
Mike currently resides in Los Angeles with his wife and three year old son and has spent the better part of the last decade racing at the elite level for various local and regional cycling teams.
You can find HDX mix at Over the Hump Mountain Bike Race featured retailers Rock N Road Cyclery, JAX Bicycles, Fullerton Bicycles and the others will be soon stocking HDX products in stick packs of 12 for $15 or tub form coming soon.

Comments

Leave A Comment

Recent Posts

 
New November Bike Festival to Bring the Best of Bikes to Orange County
Revolution Bike Fest announced to come to Orange County November 4-6, 2016. This family friendly bike festival will Bring the Best of Bikes, Beer, and Bands plus camping, riding and outdoor experiences based at Irvine Lake. 3 years ago we dreamed of creating an experience of a lifetime, right here in our Road and Mountain Bike Mecca playground…Orange County.
Beginner – Intermediate OTH Training Template
**Please talk with your Doctor before implementing any new training regimen** How does a busy person train for a race like Over the Hump?  Not everyone has the time to devote every day of the week to training for your next race.  We put together a basic template for the beginner to intermediate that is
July 19th Racer Photo Gallery – The Beginning of the Second Half
  Its on again Humpers!  Last night we kicked off the second half of the OTH season in style. We had a ton of fun at the first race since the midpoint break with Bike Religion coming out as our featured shop for the night. It was also our first race since we introduced the NEW Intermediate Category!  Shoutout
OTH Resumes with RokForm Leaders Taking the Line
Tomorrow Over the Hump Resumes with the RokForm Leaders going into race seven. Who’s wearing the Orange “target”? Class # Racer sponsor Elite Men (44-) 590 ALFRED PACHECO BEAR VALLEY BIKES Elite Masters Men (45+) 291 EMILIO CERVANTES 949 RACING Elite Women 623 LAURA MORRIS G2 BIKE SuperSport 1 Men (35-) 128 TREVOR HUNTER ROCK
BIkeExchange Inks New Deal with ORICA
This is the first year that OTH has partnered with online marketplace BikeExchange. BikeExchange is not only the world’s largest online marketplace for ‘everything bike’, but they recently secured the exclusive naming rights of newly named professional cycling team ORICA-BikeExchange. The ORICA-BikeExchange partnership cements the company’s ongoing commitment to the local and international cycling industry
This Mobility Routine Will Keep You On Your Bike Longer
This Soft-Tissue Maintenance Routine Will Keep You On Your Bike Longer By Dustin Hancock, DPT, PT Rausch Physical Therapy & Sports Performance The “Mountain Bike-PT” Dustin Hancock explains how introducing a soft-tissue mobilization maintenance program can help you avoid limiting aches and pains so you can stay on the bike longer, train harder, and reduce your
VIP Parking for Mazda Drivers at OTH
VIP Parking for Mazda Owners Makes Its Triumphant Return for the Second Half of the 2016 Season at OTH. Just in case you’ve been living under a rock, Mazda, title sponsor of OTH, has set up an entire parking lot for Mazda Drivers at Over the Hump every Tuesday.  Not only is this parking lot
mautic is open source marketing automation