HDX Hydration Mix Adds Mike Telega to Southern California Sales Force

HDX Hydration Mix is taking their growth in the Retail Sports sector seriously, by not only attacking a crowded market with a better product.  HDX has just announced Mike Telega has joined their Sales and Marketing team, to grow the brand, and help people discover the magic that makes HDX a smart hydration choice.

Huntington Beach, Calif. (October 1, 2013) – HDX Hydration Mix is pleased to announce the addition of Mike Telega to its sales force. As HDX continues its growth across the country, bringing category specific reps like Mike Telega on board will further the brands ability to service specialty retailers throughout the region while strengthening the HDX brand.

 
“Mike’s comprehensive background in the sports industry will play a key part in our on-going channel strategy to focus on performance sports retailers along with having involvement in our national marketing strategy for the overall bike and performance category,” said Vipe Desai, Founder and CEO of HDX Hydration Mix. “He’s not only respected by his peers but also comes highly recommended by the retailers he works with.”
 
Mike brings more than 2 decades of relationships with key retailers, along with an in-depth understanding of local business trends with added experience from his early days as a professional snowboarder. Mike started working for Oakley more than 10 years ago as a Bike Sales Rep and has grown his territory sales upwards of a 150%. In his current role, he services bike and performance sports accounts from Bakersfield to San Diego to Palm Springs. 
 
“From my early days in Tahoe through every chapter of my life I have learned the benefits of discipline and training and how important it is to live a healthy lifestyle which carries over today to family life,” Said Telega. “I look forward to the opportunity with HDX and believe my experiences over the last couple of decades will really help when it comes to being a valuable member of the HDX sales and marketing team.” 
 
Mike currently resides in Los Angeles with his wife and three year old son and has spent the better part of the last decade racing at the elite level for various local and regional cycling teams.
You can find HDX mix at Over the Hump Mountain Bike Race featured retailers Rock N Road Cyclery, JAX Bicycles, Fullerton Bicycles and the others will be soon stocking HDX products in stick packs of 12 for $15 or tub form coming soon.

Comments

Leave A Comment

Recent Posts

 
Presidents Day Sales at OTH Bike Shops
Whats up Humpers!  If you are looking to pick up some new gear this weekend, here are some of the local shops with killer sales going on. Fullerton Bikes and Buena Park Bikes Locations in: Fullerton and Buena Park Fullerton Bikes Customer Appreciation and 14 Year Anniversary Sale. Thursday, Feb 23. Party from 3-8pm Order
Fullerton Bike’s Mike Franze Comments on: It’s Just Over the Hump
“As you know your impact is huge! I’m sure you hear this time and time again It is just over the HUMP……..” Mike Franze, the owner and main personality behind Fullerton Bikes and Buena Park Bikes, sent us a pretty awesome email about his thoughts on why Over the Hump is so awesome. So we
What Class Should I be Racing in at Over The Hump?
Should I Be Racing in Intermediate, Beginner, Sport, Super Sport, or Elite at Over the Hump? Sometimes it’s easy to pick your class.  Sometimes it’s not. Million Dollar Question(s).  ‘Was I challenged enough in my class last year?‘  ‘I’m new to Over the Hump.  Where do I fit?’ Over the Hump is a finely tuned balance of
6 Week – Beginner to Intermediate Training Plan OTH
Getting ready for Over the Hump this year as a beginner or intermediate and don’t have a training plan?  Check out this 6 week plan. You will be training 5 days a week (6 if you complete the optional portions) about an hour a day.  There are 3 bike rides, 2 strength training sessions, and
What Makes OTH So Amazing: YOU
OTH Community: YOU YOU are the heart and soul of the Over the Hump Community.  Every year, every week of the season you all make OTH the amazing experience that it is.  You have made OTH into the biggest midweek mountain bike race in the country and the engaging, captivating and most FUN race we
This Weekend-Nor Cal vs So Cal State Cross Championships
“Sambarn Promotions, the promotion crew from Bakersfield CA is proud to re-launch the showdown of the year for Cali riders, North vs South in a regional battle of cyclocross awesomeness. The Nor Cal vs So Cal State Cross Championships takes place December 17th and 18th. The event was born 7 years ago after literally decades of
mautic is open source marketing automation