BIkeExchange Inks New Deal with ORICA
This is the first year that OTH has partnered with online marketplace BikeExchange.
BikeExchange is not only the world’s largest online marketplace for ‘everything bike’, but they recently secured the exclusive naming rights of newly named professional cycling team ORICA-BikeExchange. The ORICA-BikeExchange partnership cements the company’s ongoing commitment to the local and international cycling industry and communities. BikeExchange has been a long time partner of the team, and with their rapid international growth, it was time to make a strategic decision and leverage the wonderful opportunity that becoming the naming rights sponsor of the ORICA-BikeExchange team offers.
CEO of the US operation based here in Irvine, Matt Gordin, believes the partnership represents an exciting moment in the company’s history and highlights their commitment to growing all levels of cycling around the world.
“We are humbled to be a part of such a wonderful team and culture. This partnership cements our unique joint strategy and builds on our shared commitment to innovation, entrepreneurial thinking and teamwork,” he said.
“The partnership helps tell the BikeExchange story; we support retailers, brands and riders to find buy and sell everything bike.” Mr Gordin said. “We have been fortunate to be a part of the growth within the cycling industry and through our media platforms aim to share and contribute with the world, the beautiful story and sport that is cycling.”
“This is why we have partnered with OTH. We reviewed approx 100 events being held across the USA and elected to support those which we felt delivered outstanding outcomes for riders. Other events that we also support include the Eastern States Cup with others to be announced shortly.
Creating an arena for cycling enthusiasts of any age to compete with others in both a general sense and against their peers provides the optimal outcome for all concerned. In talking with competitors as they complete each race it is clear that the event delivers on its promise of getting riders together and indeed Over The Hump”.
BikeExchange started in Australia and has since expanded to all corners of the globe, experiencing rapid organic growth in the USA, Germany, Netherlands, Belgium and soon to be launching in the UK and Ireland.
“We are working to raise the awareness of cycling amongst a broader, more mainstream demographic. We can all do more to excite and inspire everyday people to recognize the benefits cycling has to health and well-being and just how incredible this sport really is.” Mr Gordin said.
BikeExchange represents thousands of bike retailer members worldwide – associating our name with this team doesn’t just raise our profile, it supports our retail members and cycling community across the globe.”
Being associated with OTH shows riders and retailers that we also bring that support to a local level.