FOR IMMEDIATE RELEASE
Over The Hump Race Series to offer Event License Agreements to Expand Brand
For the first time, Over The Hump Mountain Bike Race Series™ is offering limited license agreements to expand the brand to new cities. Licensees will have access to all of the know-how, event tools, merchandise, sponsors, marketing material, creative, advertising and branding to make their event a success. OTH™ is looking to create a national footprint of successful mid-week racing events. By sharing their brand and secret sauce they believe mountain bike racing will explode everywhere the way is has in Orange County, California.
The popular Over The Hump Series™ (OTH™) was started in 2009, and has quickly become one of the most popular cross country mountain bike racing series in the country. With sold out races, sold out vendor areas and over 1000 spectators, it’s become a model for how to make mountain bike racing fun again.
Matt Wenger, co-founder, explains the reasoning behind the expansion, “Since OTH started in 2009, we’ve seen the sport of mountain biking explode here in Orange County. We’ve been thrilled to see the casual mountain biker, become an active, zealous participant in the sport we love. Every Tuesday during the summer, we provide a venue to create more cycling enthusiasts! We have a passion for inspiring that same energy across the nation. Our dream is to help other promoters replicate the formula that has been so successful here in Orange County. ”
OTH™ is a nationally recognized mountain bike race event, drawing 425- 600 racers weekly, drawing the attention of the press from Mountain Bike Action, Switchback Magazine, and tons of local press calling Over the Hump™ the place to be.
OTH is designed to be a fun, relaxed event for everyone. Race courses are designed to challenge all levels of riders, and give participants a great place to experience the fun and excitement of mountain bike racing.
Interested licensees can apply here: http://raceoc.com/license
About the Promoters:
Over The Hump Series is managed by Matt Wenger & John Russell, who bring over 34 years of successful event promotion. They look at events a little differently. Rather than just a race, they like to create an experience that brings people together, and fosters Enthusiast Racing. Over The Hump Series is all about what Mountain Biking is all about… friends, challenge, fitness, memories and FUN.
Contact: John Russell