Over The Hump Race Series To Offer Event License Agreements to Expand Brand

FOR IMMEDIATE RELEASE

 

Over The Hump Race Series to offer Event License Agreements to Expand Brand

 

For the first time, Over The Hump Mountain Bike Race Series™ is offering limited license agreements to expand the brand to new cities.  Licensees will have access to all of the know-how, event tools, merchandise, sponsors, marketing material, creative, advertising and branding to make their event a success.   OTH™ is looking to create a national footprint of successful mid-week racing events.  By sharing their brand and secret sauce they believe mountain bike racing will explode everywhere the way is has in Orange County, California.

The popular Over The Hump Series™ (OTH™) was started in 2009, and has quickly become one of the most popular cross country mountain bike racing series in the country.  With sold out races, sold out vendor areas and over 1000 spectators, it’s become a model for how to make mountain bike racing fun again.

Matt Wenger, co-founder, explains the reasoning behind the expansion, “Since OTH started in 2009, we’ve seen the sport of mountain biking explode here in Orange County.  We’ve been thrilled to see the casual mountain biker, become an active, zealous participant in the sport we love.   Every Tuesday during the summer, we provide a venue to create more cycling enthusiasts!  We have a passion for inspiring that same energy across the nation.  Our dream is to help other promoters replicate the formula that has been so successful here in Orange County. ”

OTH™ is a nationally recognized mountain bike race event, drawing 425- 600 racers weekly, drawing the attention of the press from Mountain Bike Action, Switchback Magazine, and tons of local press calling Over the Hump™ the place to be.

OTH is designed to be a fun, relaxed event for everyone. Race courses are designed to challenge all levels of riders, and give participants a great place to experience the fun and excitement of mountain bike racing.

Interested licensees can apply here:   http://raceoc.com/license

About the Promoters:
Over The Hump Series is managed by Matt Wenger & John Russell, who bring over 34 years of successful event promotion.  They look at events a little differently.  Rather than just a race, they like to create an experience that brings people together, and fosters Enthusiast Racing.  Over The Hump Series is all about what Mountain Biking is all about… friends, challenge, fitness, memories and FUN.

Contact:  John Russell
949-219-0500
john@overthehumpseries.com
www.RaceOC.com

Comments

Leave A Comment

Recent Posts

 
New November Bike Festival to Bring the Best of Bikes to Orange County
Revolution Bike Fest announced to come to Orange County November 4-6, 2016. This family friendly bike festival will Bring the Best of Bikes, Beer, and Bands plus camping, riding and outdoor experiences based at Irvine Lake. 3 years ago we dreamed of creating an experience of a lifetime, right here in our Road and Mountain Bike Mecca playground…Orange County.
The Future is Now!!  3 Riders Under 18 Tearing up OTH
“He is how old?  And he got 2nd place?  Wow, just wow.” If you are like me, on Wednesday morning one of the first things to do is check the results section on the OTH website.  You absolutely check the class that you ride in, and a few classes of friends that you know raced
Beginner – Intermediate OTH Training Template
**Please talk with your Doctor before implementing any new training regimen** How does a busy person train for a race like Over the Hump?  Not everyone has the time to devote every day of the week to training for your next race.  We put together a basic template for the beginner to intermediate that is
July 19th Racer Photo Gallery – The Beginning of the Second Half
  Its on again Humpers!  Last night we kicked off the second half of the OTH season in style. We had a ton of fun at the first race since the midpoint break with Bike Religion coming out as our featured shop for the night. It was also our first race since we introduced the NEW Intermediate Category!  Shoutout
OTH Resumes with RokForm Leaders Taking the Line
Tomorrow Over the Hump Resumes with the RokForm Leaders going into race seven. Who’s wearing the Orange “target”? Class # Racer sponsor Elite Men (44-) 590 ALFRED PACHECO BEAR VALLEY BIKES Elite Masters Men (45+) 291 EMILIO CERVANTES 949 RACING Elite Women 623 LAURA MORRIS G2 BIKE SuperSport 1 Men (35-) 128 TREVOR HUNTER ROCK
BIkeExchange Inks New Deal with ORICA
This is the first year that OTH has partnered with online marketplace BikeExchange. BikeExchange is not only the world’s largest online marketplace for ‘everything bike’, but they recently secured the exclusive naming rights of newly named professional cycling team ORICA-BikeExchange. The ORICA-BikeExchange partnership cements the company’s ongoing commitment to the local and international cycling industry
This Mobility Routine Will Keep You On Your Bike Longer
This Soft-Tissue Maintenance Routine Will Keep You On Your Bike Longer By Dustin Hancock, DPT, PT Rausch Physical Therapy & Sports Performance The “Mountain Bike-PT” Dustin Hancock explains how introducing a soft-tissue mobilization maintenance program can help you avoid limiting aches and pains so you can stay on the bike longer, train harder, and reduce your
mautic is open source marketing automation