Over The Hump sponsor switchback magazine, is an artistic, smart, and fun
publication about mountain biking. The magazine documents mountain biking
culture, trails, and gear, like no other. Stories, interviews, and reviews in the
publication are supported by amazing photography and type. Switchback dives into
the depths of mountain bike culture and the content secures our attention. We dig it!
Brad Roe from Move Press answers a few of our questions and explains switchback
OTH: What is switchback about and what sets the magazine apart?
BRAD: Switchback is a new print title from Move Press, the publishing company that
created peloton magazine in 2010. Switchback gives definition to the broadest
and most enthusiastic part of the sport – trail and cross country riding. Each issue
is filled with in-depth product and gear reviews, dirt culture, long form features
and inspiring photography. We support print with creative film, video and online
OTH: What is your target audience?
BRAD: Our target audience is passionate riders focused on trail and cross country riding,
29’ers and dirt culture. We plan to become the go-to magazine for gear and product
reviews for this growing segment of riders. We will continue to create memorable
features that inspire you to ride more.
OTH: What are your plans for the future?
BRAD: We are expanding our staff and reach around the globe. switchback is now available
in 26 countries through our partnership with Time Warner and we plan to continue
to produce high-end, design focused magazines as well as film and video series.
OTH: Where can someone get switchback?
BRAD: A free digital subscription is available to all Over the Hump racers so make sure to
sign up to race!
You can also subscribe at www.switchbackmb.com or head to any
Barnes and Noble in the US, W.H. Smith in the U.K. and Indigo Chapters in Canada
to pick up an issue. Also, follow us on twitter @switchbackmb for special deals and
offers. You can also check out a free sample issue here: www.switchbackmb.com/sample
OTH: Check it out! Its fuel for the trail.