Race Club Kits From Crankbrothers Launch This Week at OTH
Feeling the roll of butterflies in your stomach, reminds you that you’re alive. Like right before rolling your mountain bike, into a big drop that you know will be fun and a little hairy….but the payoff would be nothing without the butterflies. That’s beauty, taking a risk, making something worth watching… making a story worth living, where some love to watch, and the heros are bold enough to go do it themselves. Grassroots starts in the belly, with the butterflies.
We believe in doing, that’s what Over the Hump is all about; so we’re pumped to introduce the race club from crankbrothers! Crankbrothers makes beauty while living the adventure themselves. It’s in their DNA!
This week, for the first time ever, anywhere, you’ll be able to view, try, and buy the race club kit and gear only at the crankbrothers booth at Over the Hump, Tuesday, August 16. And with anything worth having, or an adventure well lived, there’s a story behind it.
It all started in the Laguna Beach, CA, design studio, the crankbrothers team share their love for two things – bicycles and design.
Crankbrothers has created a new style of World Cup racing team, called The Race Club. This new program was introduced this year at the Sea Otter Classic in Monterey, CA.
The race club is two things a World Cup caliber racing program and an exhibit of crankbrothers love for simple, classic design.
The vision for the race club is an inclusive racing organization linking their program partners with riders, racers, passionate fans, and enthusiasts through their love of speed, design, and beauty. Crankbrothers prides itself on its simplicity, style, design, aesthetic, and love for classic beauty.
The Pro Rider!
Amy Dombroski is the first club rider. Already accomplished globally in cyclocross, she will also have a full World Cup schedule in xc, short track, and marathon. Amy made her her race club debut in short track and xc at Sea Otter May 2011.
Amy’s as excited about the race club as Crankbrothers is. With Cyclocross World Championships hitting the US in 2013, it was Amy’s goal to set the stage in preparation for Worlds. In searching for the perfect sponsor (after racing for Luna) Amy said, “I wanted a sponsor who would let me do what I want in cool clothing and the best equipment; all while I’m flying all over the world…not easy. But crankbrothers had this idea itching to spring to life, an off-road team, women (because what is more beautiful than a woman on a bike)” Amy’s words “…racing at the highest level; parallel with crankbrothers’ underlying love – bicycles and design. We recognized a common vision of racing at a high level while keeping it simple but different.”
Talking with Dombroski is like looking at a rainbow, and taking in its metaphors and energy. She summed up The Race Club current and future, from her vantage point. “We started small and simple in our inaugural season. It all started with detailed design, a solid foundation of colors, theme and passion which is where the race club kits blossomed from. I am excited for the growth race club is on the cusp of, and to share that with all who want to be involved. Seeing others in these race club kits is eye candy and to have others involved in the process is sweeter than any outcome.”
You can be a part of Race Club!
Aside from being a pro race team, the race club is actually something that anybody can be a part of as a fan. Men and Women.
Amanda Schaper at crankbrothers shared with us the vision of race club, that’s unique to pro cycling “Something we feel is lacking in the current professional cycling scene–true fans and supporters. Football has them, so why not mountain biking? With the race club, we hope to create a program that people want to be a part of. Our racers are super fun and approachable. And at races and events, the race club tent will be a place that we welcome people to hang out at. Eventually, we hope to form a grassroots race club program with the same spirit as the pro team, and it makes sense that we’d start that program right here in Orange County.”
At the Over the Hump race on August 9, some of the ladies of crankbrothers debuted the new race club kits. Next week, even more of the crankbrothers crew will be out racing in the race club colors.
The gear is here!
Schaper announced the launch of the kits this week, “August 9 the race club kits will be available for sale for the first time ever at the race. The kits are different than what the pro team wears in their races, but we wanted to create something that would let fans fly the race club flag. We have specific cuts available for men and women, and the Hincapie kits are fantastic quality.”
Other partners with Race Club handpicking partners and athletes who share our values – beginning with Ibis Cycles, Lazer Helmets, fi’zi:k saddles, Continental Tires, and SRAM components
So be a part of something great & beautiful. Visit the Crankbrothers booth this week.
You can connect with race club at:
on twitter:
on facebook:
https://www.facebook.com/pages/The-Race-Club/150342125035382